About Us
Keen360 was born out of decades of CRM and transformation work — and a shared determination to break the status quo. After years of watching organizations struggle with rigid systems, slow timelines, and bloated costs, our founders set out to build something better.
Our Story
A Partnership 20 Years in the Making
Keen360 began long before its formal founding. Zahid Khan and David Lashar met in 2004 as new hires in IBM’s CRM strategy and implementation practice. Their early work focused on helping Fortune 500 companies modernize sales operations on the Siebel/Oracle platform — with three of David’s projects earning Oracle’s prestigious Titan Awards.
Their paths eventually diverged. Zahid went deep into CRM transformation for Big Pharma, while David took on executive technology roles in pharmacy services and state government. Yet both kept encountering the same pattern: traditional CRM platforms were falling short in the industries they cared about most.
Zahid Khan
Partner
David Lashar
Partner
The Turning Point
By 2018, the frustration was undeniable. Public-sector and life sciences organizations were consistently underserved:
- Systems were too rigid
- Timelines were too long
- Costs were too high
- Adoption was too low
While serving as CIO of the Maryland Department of Health, David began closely tracking the rise of no-code platforms. These tools promised what legacy CRM never could: faster delivery, lower cost, and better outcomes.
In 2019, he and Zahid launched a six-month internal evaluation to answer a single question:
“Has no-code finally matured enough to deliver world-class CRM apps?”
The answer was yes — and the platform was Creatio.
With its foundational CRM, powerful BPM engine, and flexible no-code configuration, Creatio offered a new path forward.
Keen360 Today
Within two years of choosing Creatio, Keen360 was delivering pre-configured solutions across life sciences, the public sector, and B2B/B2G sales. Today, we continue to expand our solution suite while incorporating Creatio’s fast-evolving AI capabilities — from smart agents to adaptive workflows to intelligent automation.
What hasn’t changed is our core mission: helping teams do the impossible — and making it routine.
What We Do
Keen360 helps organizations improve customer-facing and citizen-facing operations through advisory, configuration, and integration services for the Creatio platform. Our solutions streamline workflows, strengthen data integrity, and enhance service delivery across complex environments.
We also serve as a managed services provider (MSP), supporting clients with system administration, data stewardship, end-user enablement, and operational support after deployment.
Credentials & Partnerships
Keen360 is a certified minority-owned business (MBE), a certified Creatio integration partner, and an authorized Creatio value-added reseller (VAR). Our team brings a proven track record of IT-enabled transformation across public and private sectors.
Our Values
Our Mission
We help teams do the impossible — and make it routine. Our work empowers organizations to modernize operations, reduce complexity, and strengthen performance across every function.
Milestones
2004
Zahid and David meet at IBM and begin delivering large-scale CRM transformations
2018
Both recognize that traditional CRM platforms are failing key industries
2019
Six-month internal evaluation confirms no-code maturity
2019
Six-month internal evaluation confirms no-code maturity
2020–2021
Delivery of pre-configured solutions for life sciences, public sector, and B2B/B2G
2023–2025
Integration of Creatio’s AI capabilities into every solution
Why Creatio?
Creatio gives organizations what legacy CRM platforms never could: a single, adaptable system that moves at the speed of real work. It unifies CRM, workflow automation, and no-code configurability — so teams can build, adjust, and scale solutions without traditional development delays or costs.
Organizations choose Creatio because it offers:
- A unified platform for CRM, process automation, and case management
- No-code tools that accelerate delivery and reduce IT dependency
- Lower total cost of ownership
- Architecture built for complex, fast-changing environments
- Rapidly evolving AI features that enhance every workflow
Creatio is recognized by Gartner, Forrester, and other top analysts as a Leader in CRM and low-code platforms.
Who We Serve
- Public-sector organizations delivering services to citizens
- Life sciences teams managing field operations and patient experience
- Sales & delivery teams seeking better pipeline visibility and faster cycles
Where We Work
Keen360 is privately held and headquartered in Philadelphia, PA, with an international office in Georgetown, Guyana. Our blended US–Guyana team enables high-quality delivery, deep domain expertise, and responsive support across time zones.