Life Sciences CRM: Streamlining Operations & HCP/KOL Engagement
For Life Sciences CRM, you have more than two options
A modern CRM for life sciences that makes you better. Work faster, stay compliant, and engage HCPs, KOLs, and patients without the usual complexity.
- No-Code
- AI-Driven
- Unified Data
The New Standard, Powered by Creatio
Reps and MSLs spend too much time updating systems instead of engaging providers.
Medical teams struggle with scattered information across multiple tools.
Approved content isn’t always at the teams’ fingertips.
Territory and account planning feels slow and manual.
Remote and in-person engagement isn’t unified in one place.
Faster call planning and documentation
One place to manage HCP/HCO/KOL details
Immediate access to approved content
Accurate, compliant record-keeping
Clear visibility into activities across your team
Better coordination between commercial and medical affairs
- Reps and MSLs spend too much time updating systems instead of engaging providers.
- Medical teams struggle with scattered information across multiple tools.
- Approved content isn’t always at the teams’ fingertips.
- Territory and account planning feels slow and manual.
- Remote and in-person engagement isn’t unified in one place.
- Faster call planning and documentation
- One place to manage HCP/HCO/KOL details
- Immediate access to approved content
- Accurate, compliant record-keeping
- Clear visibility into activities across your team
- Better coordination between commercial and medical affairs
Benefits of No-Code, AI-Native CRM for Life Sciences
Empower your teams with intuitive, configurable tools that streamline engagement and simplify complex workflows
Know exactly who you’re engaging.
What it includes:
- Complete HCP, HCO, KOL, and patient profiles.
- Demographics, specialties, prescribing behavior.
- Affiliations, hierarchies, research participation.
- Consent preferences and engagement history.
Keep roles, responsibilities, and planning aligned.
What it includes:
- Flexible, territorial assignments.
- Automated or manual alignment.
- Team identification and coordination.
- Account plans with stakeholder mapping.
- Goal setting and performance snapshots.
Content always available at the point of need.
What it includes:
- Call planning and scheduling.
- In-person and remote visit logging.
- Product detailing.
- Sample management.
- Signature capture.
Meet providers where they are.
What it includes:
- Approved email.
- Consent management.
- Remote engagement.
- Digital channels: email, portal, text, voice, bots.
Enable scientific engagement with complete traceability.
What it includes:
- MIR intake, triage, and fulfillment.
- Scientific interaction logging.
- Speaker bureau alignment.
- KOL activity tracking.
- Clinical trial site support.
Know exactly who you’re engaging.
What it includes:
- Complete HCP, HCO, KOL, and patient profiles.
- Demographics, specialties, prescribing behavior.
- Affiliations, hierarchies, research participation.
- Consent preferences and engagement history.
Keep roles, responsibilities, and planning aligned.
What it includes:
- Flexible, territorial assignments.
- Automated or manual alignment.
- Team identification and coordination.
- Account plans with stakeholder mapping.
- Goal setting and performance snapshots.
Content always available at the point of need.
What it includes:
- Call planning and scheduling.
- In-person and remote visit logging.
- Product detailing.
- Sample management.
- Signature capture.
Meet providers where they are.
What it includes:
- Approved email.
- Consent management.
- Remote engagement.
- Digital channels: email, portal, text, voice, bots.
Enable scientific engagement with complete traceability.
What it includes:
- MIR intake, triage, and fulfillment.
- Scientific interaction logging.
- Speaker bureau alignment.
- KOL activity tracking.
- Clinical trial site support.
Pre-Integrated for Field Engagement, Audience Insight & Trusted Data
Better data. Better decisions. Better engagement.
- Data360 for authenticated HCP data and intent signals.
- MedPro Systems for verified HCP/HCO identities and compliance.
- Approved content isn’t always at the teams’ fingertips.
- Territory and account planning feels slow and manual.
- Remote and in-person engagement isn’t unified in one place.
- Real-time engagement insights
- Predictive indicators
- Accurate, compliant record-keeping
- Clear visibility into activities across your team
- Better coordination between commercial and medical affairs teams
- Platforce tablet app for compliant, real-time field engagement, even offline
- Data360 for authenticated HCP data and intent signals.
- MedPro Systems for verified HCP/HCO identities and compliance.
- Approved content isn’t always at the teams’ fingertips.
- Territory and account planning feels slow and manual.
- Remote and in-person engagement isn’t unified in one place.
- Real-time engagement insights
- Predictive indicators
- Accurate, compliant record-keeping
- Clear visibility into activities across your team
- Better coordination between commercial and medical affairs teams
- Platforce tablet app for compliant, real-time field engagement, even offline
How Our Life Sciences CRM Supports Pharma, Biotech & Medical Devices
- Enhanced stakeholder engagement through unified data that allows pharma, biotech and medical device teams to interact meaningfully with healthcare professionals, key opinion leaders and patients across multiple channels.
- Compliance and regulatory support built into CRM systems helps organizations meet industry standards and maintain audit trails, crucial in highly regulated environments.
- Data-driven decision making delivers actionable insights by consolidating patient, clinical and commercial data into a single platform for forecasting and performance tracking.
- Improved collaboration across sales, marketing and medical affairs teams fosters consistency in outreach and scientific communication.
- Customization and integration allow life sciences CRMs to support complex workflows unique to drug development, clinical trials and device commercialization.
Operational Advantages
Keen Life Sciences CRM In Action
A modern CRM for life sciences that makes you better. Work faster, stay compliant, and engage HCPs, KOLs, and patients without the usual complexity.
Highly Awarded by Industry Analysts & Users
Industry-validated innovation trusted by leading organizations
Frequently Asked Questions About Keen Life Sciences CRM
Quick answers to help you understand our capabilities